Your destination's story, told in your destination's voice.
An interactive cultural guide rooted in lived local heritage — one visitors can talk to, ask, and shape around their pace, their interests, and their needs.
Built with the destination,
not for it.
We work with destinations to capture local stories through community fieldwork, build them into a destination knowledge layer, and deliver a guide visitors talk to as they walk. The destination owns the result — including a knowledge layer the destination controls, accessible to other AI systems, so the destination remains the source of its own representation regardless of which tool the visitor uses.
Three moments
from a real tour.
Shaped around the visitor.
Visitors describe what they want and what they need — half day, with a stroller, an accessible route, dinner at the end. Ricky crafts the tour around them.
A route the visitor can actually take.
Stops mapped into an arc that fits the day — monuments, museums, meal breaks — and the streets that work for them. Change of plans? Just tell Ricky, and the route adjusts.
Grounded in what locals know.
Narration draws on lived heritage — and adapts to who's listening. Visitors can ask questions, follow tangents, and steer the story toward what interests them.
Where Ricky comes from.
Ricky started in Croatia, in 2025. Alex and Pia were traveling with their young child, drawn to the smaller towns away from the main routes, curious about the histories behind what they were seeing. There were no local guides. There was no time to prepare in advance — not with a child in tow, not when half the day went into figuring out which streets had stroller access.
Alex had spent the previous eleven years building Plantix, an AI product used by more than ten million smallholder farmers across Asia and Africa to diagnose crop problems and farm more sustainably. He saw what AI could do: hold a real conversation, shape a tour around what someone actually wanted, narrate it warmly while they walked. On the trip itself, he built a first prototype. It worked.
What it couldn't do was the part that mattered most. For the smaller towns — the ones with no guidebook, no curated content online — the AI fell back on whatever the open web had to say. Often that was very little, and what existed was thin. Worse, when the source material ran out, the AI started filling the gaps on its own — confidently telling stories that were partly wrong, sometimes entirely invented.
The stories that would have made those places come alive weren't on the internet. They were in the people who lived there — the 80-year-old baker, the fisherman, the grandmother who knew why the chapel was built where it was.
That's where the idea took its current shape: build the AI tour guide with destinations, not just for them. Capture the stories that aren't online. Make it something a municipality and its community could own.
In early 2026 Alex left Plantix to develop it further.
Pia works on Ricky alongside him. Her background is in design — she's the one who shapes how Ricky feels in a visitor's pocket — and in organizing the kind of work this project actually requires: weeks of fieldwork in a destination, careful relationships with municipalities, the patient logistics of turning local stories into something a phone can carry.
Aligned with the EU Sustainable Tourism Strategy and the dispersion logic of the Transition Pathway for Tourism.